The articles below describe various uses of storytelling and business, including:

• how the National Institute for Occupational Safety and Health is using storytelling as part of their effective safety training

• how knowledge management expert Stephen Denning used storytelling at the World Bank

• how Kaiser Permanente, Intel, Nestle, Lufthansa, and Samsung are using storytelling for innovative long range planning, marketing and product redesign.

• corporate diversity-training sessions for organizations including Blue Cross and Blue Shield and the University of Minnesota's School of Architecture

1. Social Media Experience at Mayo Clinic Fast Forward the Blog, January 27, 2009

2. The Secrets of Storytelling: Why We Love a Good Yarn Scientific American Mind (New York, NY) , September, 2008

3. 5 Tips for Telling Better Stories New York Times (New York, NY), August 3, 2008

4. What Your Work Can Teach Kids Wall Street Journal Blogs (New York, NY), June 5, 2008

5. When Not To Stick To The Script Forbes (New York, NY), November 2, 2007

6. It Was Like a Fever: Storytelling in Protest and Politics Canadian Journal of Sociology Online (Peterborough, Ontario, Canada), July-August 2007

7. Storytelling With High Tech The National Law Journal (New York, NY), June 12, 2007

8. Storytellers Tackle Modern Woes with Old Tales Reuters.uk (UK), May 24, 2007

9. How Ritz-Carlton Maintains its Mystique Business Week (USA), February 13, 2007

10. Sales Through Storytelling webpronews.com (Lexington, KY), August 22, 2006

11. The Best Way To Teach Kids About Money The Wall Street Journal (New York, New York), July 16, 2006

12. Steps for Spicing Up Somnolent Speeches Shanghai Daily (Shanghai, China), June 27, 2006

13. Storytelling Workshop Helps Future Lawyers Hone Critical Skills Pittsburgh Post Gazette (Pittsburgh, PA), July 4, 2005

14. Preaching or Teaching: The Use of Narrative in Safety Training Occupational Hazards (Cleveland, OH), April 13, 2005

15. Workshop Targets Non-profits Whistler Question (Whistler, British Columbia, Canada), March 17, 2005

16. Multi-Story Résumé, Higher Profile BusinessWeek (USA), February 2005

17. The Power of Storytelling California Job Journal (Sacramento, CA), January 29, 2005

18. Storyteller Shows Health Officials a New Way to Communicate with Alaskans Anchorage Daily News (Anchorage, Alaska), December 7, 2004

19. Moral of Story is that Stories Build Morale Seattle Times (Seattle, WA), November 17, 2004

20. A Martian Tale for Earthlings Chicago Tribune (Chicago, IL), October 10, 2004

21. Tales From Beyond the Cities The New Zealand Herald (Auckland, New Zealand), September 30, 2004

22. Indian Art of Storytelling Seeps into Boardroom USA Today, September 19, 2004

23. Storytelling Makes a Comeback in an Unlikely Place Wisconsin Technology Network, September 13, 2004

24. Tall Tales Told at Civic Center Arizona Sentinel, August, 2004

25. Across the Land, Plots are Thickening LA Times, July 29, 2004

26. Storytelling Can Be a Powerful Leadership Tool Seattle Post-Intelligencer, July 12, 2004

27. The Power Of Design; IDEO Redefined Good Design By Creating Experiences, Not Just Products Business Week, May 17, 2004

28. Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story Computerworld, May 10, 2004

29. Telling Tales Harvard Business Review, May 1, 2004

30. Every House Tells a Story The Christian Science Monitor, March 31, 2004

31. You Can Be a Great Storyteller USA Weekend.com, January 18, 2004

32. Even in a High-Tech World, Storytellers Can Still Spin a Good Yarn Chicago Tribune Online Edition, July, 2003

33. Promoting Diversity Through Storytelling Career Journal from THE WALL STREET JOURNAL, July, 2003

34. Storytelling That Moves People Harvard Business Review, June 1, 2003

For more information about the uses of storytelling in business, see Storytelling in Organizations, a Special Interest Group of the National Storytelling Network.

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